northeastern university
2023
2023
Brand identity for the 2023 Social Media Summit hosted by Northeastern, a conference attended by Boston area universities and media companies.
Photos by Alyssa Stone
challenge
Create a cohesive brand for the inaugural Social Media Summit that utilizes elements from Northeastern’s brand
Utilizing typography and colors from the core Northeastern brand in new ways gives this conference a sleek and current look that works well in print and digital formats. I designed all collateral from Instagram stories and Eventbrite banners to merchandise, programs, and signage. The conference was attended by storytellers from corporations like iHeart Radio and Wayfair as well as universities like Harvard. You can find a press release here.
