freelance
2022
2022
Logo design for best-selling author Elizabeth Gilbert’s book club Onward.
![](https://cdn.myportfolio.com/fc2f6549-2c10-49f4-ba49-ae450e57c5cc/b098242f-e408-458b-b13d-f7b4e80962c7_rw_1920.png?h=ced395c49b17e9dfa4d2507238ec574f)
Onward is a book club made to highlight the works of Black women to a wider audience. Gilbert wanted a logo that would emphasize the community and connection that this club facilitates. The logo we landed on ultimately combined the imagery of a book and an arrow pushing forward, paired with a classic serif font and a sleek sans serif.
![](https://cdn.myportfolio.com/fc2f6549-2c10-49f4-ba49-ae450e57c5cc/1d63f56e-1f4b-4567-b843-936f3d025ed0_rw_1920.png?h=a3321738f4530752917c9b6963a87f88)
![](https://cdn.myportfolio.com/fc2f6549-2c10-49f4-ba49-ae450e57c5cc/be7bffd5-a765-41cb-be34-ea62a745d9ac_rw_1920.png?h=2f8ea96385546775d6429ab6ad6100ff)