Social media is one of the most important channels of marketing in this era. Creating engaging content that rises above the noise is paramount to leaving a lasting brand impression.​​​​​​​
northeastern university / northeastern global news
Northeastern University and Northeastern Global News (NGN) used their social media presence to advertise to potential students and potential readers of their news articles. 
mcguffin creative group
McGuffin Creative Group is an agency working largely within the healthcare and financial sectors. Their social media presence was used to attract new business and retain clients. 
berxi insurance
Berxi, a part of Berkshire Hathaway Specialty Insurance, is a malpractice insurance company. Their social media presence was largely targeted to their core customer base using brand patterns, typography, and colors to create clean, shareable graphics. Graphics made to be shared on one's Stories were prioritized to gain further reach.
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