mcguffin creative group
jan - july 2022
jan - july 2022
In my time at McGuffin Creative Group, I worked on projects for clients in the healthcare and financial sectors. These projects gave me the opportunity to work within and expand existing brands. Two such projects are displayed here.
TD Bank article illustration
Illustration concepts for an article about Open AI banking within the TD Bank brand.
Illustration concepts for an article about Open AI banking within the TD Bank brand.
rationale
With these illustrations, I wanted to convey the idea that open banking allows for more ease of use from a consumer. Using conceptual visualizations, I presented three approaches within the TD Bank branding.
With these illustrations, I wanted to convey the idea that open banking allows for more ease of use from a consumer. Using conceptual visualizations, I presented three approaches within the TD Bank branding.
Inspirity Health Partners moodboard and web layout
Moodboard and initial web layout for a new brand.
Moodboard and initial web layout for a new brand.
Our team had already designed the logo and I was tasked with developing a moodboard and basic site template from the established elements within the logo.
